OUR WHY
I exist to help and serve organizations that are struggling.
As crazy as it sounds, I love talking to people who are wrestling with core problems with their business. Meeting at that intersection is the place where I can begin to offer hope that goes beyond the surface level of "a new website" or “another marketing campaign.”
Solving core issues of brand identity is our passion.
Why? Because identity is foundational. Building on a strong, stable foundation will yield the best outcome of everything built on top of it.
OUR CLIENTS
I partner with businesses & non-profits that are:
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Established, but struggling to connect with their audience.
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Investing in marketing, but seeing weak returns.
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Just starting, but committed to building on a strong foundation.
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Ready to fix their brand before wasting another dollar.
APPROACH
1. Zoom Out
Step back and see the full context of your brand, revealing the underlying issues that are holding you back.
2. Reframe
See your brand with fresh eyes and set you up to be uniquely positioned in your market space.
3. Align
Ensure that your message is aligned with your market so you finally gain the relevance you’ve been missing.
4. Get Growing
With a strong brand in place, everything else becomes easier, faster and more efficient. You’ll be amazed at what’s possible!
DISTINCTIVES
The Big Picture
I believe that collective resources are best used when working from a wide-angle vantage point.
Radical Empathy
I put myself in your shoes, and teach you how to do the same with your audience.
Discovery & Recovery
My role as problem-solvers drives us to diagnose and heal the heart of what’s broken.
Contrarian Thinking
I approach problems from unique vantage points to find solutions that help you stand apart.
Forging Alignment
I help un-kink the hose to open the flow of healthy organizational dynamics.
Rapid Rebrand
In many cases, brand alignment can happen quickly and efficiently to get you back to business.
SUCCESS.
I help businesses & non-profits like yours every day discover their true identity.
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YOUR GUIDE
Matt Steinruck
Brand Strategist, Creative Director
I help organizations understand who they are and how to share their story with the world.
With over 30 years of experience in branding and creative services, I thrives on helping organizations find clarity in their story and build thoughtful visual tools that drive their marketing and business strategy forward.